Dreamworks Animation producirá sus películas en 3D estereoscópicas

Una noticia curiosa, Dreamworks producirá a partir de 2009 sus peliculas en 3D estereoscópicas, una técnica muy vieja pero que no tuvo mucho éxito hasta ahora. Aquí tenéis información sobre el tema: es.wikipedia.org/wiki/Estereoscopio

La ventaja de las 3D por ordenador es que el proceso es bastante simple. Mientras en la imagen real hay que trabajar con cámaras dobles, en las imágenes CG basta con colocar una cámara a unos pocos centímetros de diferencia de la original y renderizar toda la escena desde ese otro punto de vista.

Si recordais Dreamworks ya hizo algo así en un pequeño corto de Shrek, pero parece que ahora van en serio. Ya que Pixar les vapuleando en cuanto a éxito de sus películas, al menos han optado por una idea diferente.

<DreamWorks Animation announces its intention to produce all of its films in stereoscopic 3D technology starting in 2009. To best take advantage of the technology, the company will now be creating films using stereoscopic 3D from the beginning of its creative process.

“I believe that this is the greatest opportunity for movies and for the theatrical exhibition business that has come along in 30 years,” said Jeffrey Katzenberg, Chief Executive Officer of DreamWorks Animation. “Advancements in sound have dramatically improved the auditory experience, but there hasn’t been a corresponding breakthrough in the way we see movies until now. Stereoscopic 3D technology gives us a real opportunity to significantly enhance the theater experience.”

To date, most films shown in 3D have been created for traditional projection and then rendered into 3D in post-production. In order to take full advantage of the new technology, DreamWorks intends to make films with the stereoscopic 3D concept in mind from the beginning of the production process. The company believes that this approach will increase its storytelling opportunities and create a more immersive movie-viewing experience.

“Historically, 3D has been used primarily as an add-on or a bonus feature,” Katzenberg said. “And while audiences have enjoyed that, they haven’t really seen the true potential of this technology. We’re going to use the latest stereoscopic 3D technology to build our movies from the ground up. We believe that this will create more opportunities for our artists as well as more compelling experience for the audience.”

The growth in the number of theaters capable of projecting 3D films has dramatically risen in the past two years. It is expected by 2009 that there will be several thousand screens equipped for 3D. DreamWorks Animation believes that the rapid deployment of digital cinemas by exhibitors around the world and the latest technology developments will allow the company to take advantage of this new platform. The company has started production on its first film in this format, Monsters vs. Aliens (working title), intended for release in the summer of 2009.

“I believe CG animation is in the best position to take advantage of the latest advancement in 3D technology,” said Katzenberg. “Since our films are made digitally, it presents numerous opportunities for our filmmakers. And by moving into this area now, DreamWorks Animation is developing expertise that will differentiate our films and provide a lasting competitive advantage.”

“Theater owners are excited by this technology because it not only provides a more special movie-going experience but also a meaningful growth opportunity as research suggests more people come to see 3D movies, and ticket pricing has more flexibility,” said Jim Tharp, President of Distribution for Paramount Pictures, distributor of DreamWorks movies. “The advancements in home entertainment products, especially flat-screen TVs, have made it more important than ever that exhibitors offer a unique and special theatrical experience, 3D does that in a big way and film goers have already seen that this can be a premium experience.”>