El productor ejecutivo de Dead Rising 3, Josh Bridge, ha dicho que "Esto primero es un juego de terror, segundo un juego de comedia"
It was actually intentional right from the outset," explained Bridge." We talked and discussed this a lot with Capcom Japan [and] we wanted to make a game where you weren’t just repeating the same formula of time running out.
"We found it frustrating as gamers even when we were playing Dead Rising 1 and there’s so much of that game we loved that we wanted to just explore in... but we didn’t want to just say 'okay, there’s no time-limit', you know, we did that with Off the Record and found that yeah, it was cool, but there’s so much to do other than trying to do constant side-missions. We actually wanted to have zombies be the threat - it felt like zombies should be the star of a zombie game, whereas it kind of felt like they were just a toy.
"So if we're going to say they should be the threat, then they should look threatening and the game should look threatening, and it all should show a line to that vision that this is actually a horror game first and a comedy game second."